How to Multiply Your Company Finances
A successful business strategy should be easy to understand and apply in essence. Assuming you are in business, own a business and enjoy what it is you are doing these three stages discussed below if put into practice will change the way you think about your work and future. First of a few questions What is your line of work? Do you sell a product or a service? Do you have a business & marketing plan? If No why not? If Yes look at it now, when was the last time you updated it? The way to make money is to have a product that is of value and meets the need of your preferred market. Does this describe your product? Assuming you passed the first test, you need to make enough people aware of your product in the most cost effective way possible. Some knowledge of marketing and advertising trends/medias are also required and or the hiring of a recommended expert. Get these two right and you are on the way to making a comfortable living, But if you want financial abundance and security there are other steps to take, some people stop at this stage and think they have made it, and that's only the ones who get to that point. Each year thousands of new businesses go bust, not normally due to lack of effort or desire but a lack of knowledge about what is required for their particular situation. I will rephrase the saying "Knowledge is power" to "The right knowledge applied is power". We all have knowledge up to a certain point. The key is finding the right information and then applying it to your particular situation, the saying "horses for courses comes to mind" aim to be a horses for courses person not a blind leading the blind person. The 3 stages for multiple growth are these, with a proviso have a plan (which is flexible) to; 1) Work in your business - Short term plan 2) Work on your business - Medium term plan 3)Work outside your business - Long term plan "Failure to plan is planning to fail" Benjamin Franklin If you cant see or plan for yourself in these phases it will limit how much your company can grow which will affect your growth also. Determine the minimum and maximum time frame these phases should be, generally speaking a short term plan is 0 to 2yrs, medium term is 2 to 5yrs and long term is 5yrs plus. Stage1 - Working in your business The start up phase, when you have been trying to get established and make a living in your business. You have more time than money and clients so you are able to perform many tasks within the company. You don't want to stay in here to long mind you. However it is good experience to be involved in the many aspects, from working in them you will be in a better position to refine, tweak or remove your processes and systems for when you have someone else to do it. The quicker you learn your lessons the quicker you will move on. In this stage your business cannot function without you. Stage2 - Working on your business The mid phase you are still doing many of your day today activities and your business is breaking even and better, you are more interested in how to promote and market your product better as you realize the potential gains in this investment. You realize your true value has increased (would the director of Sainsbury's stack his own shelves or pay someone else to do it?) You realize the advantages of delegation to that end you plan towards it. You are beginning to align your thinking to your new worth, to that end you are think inside and outside of the box and are being proactive not reactive. You have a plan which is exciting and achievable and stretching. You welcome competition as it shows your potential clients just how good you are Your business can function without you but only you are able to make major decisions or agree certain types of work, so you diminish your earning potential. Stage3- Work outside your business Your business is flourishing Your stock has again increased, You have people on hand to do the work you use to do You are planning for the future ahead of the game, You plan to expand and branch of into other areas. You provide value and service You understand marketing and people or have someone in your organization who does You welcome competition as it shows your potential clients just how good you are You are able to dip in and out of your company at ease and as hands on or hands of as you wish without loss of earnings. Can the company work and generate finance without you? That is the true test of this stage. If not there are still some changes you can make if you so wish. "If you realize the value of time and your expertise you will do the things that few can do and find someone to do the things that many can do" Roger Millar On the articles section of my website I have a link to an extract from a book called "The hands of Manager" written by Steve Chandler for those who are struggling with the concept and benefits of delegating or outsourcing work, this may be helpful to you. http://www.7ask7.co.uk/e-books/Business_Coaching_Sample.pdf Finally your business success or not is down to you at the end of the day, assuming you get the right advice and information, you need to apply and process it effectively, We all have characteristics that hold us back and slow us down in some way, finding the right coach/ consultant for you will help deal with your personal issues as well as your business ones, a complete solution in one of the most efficient ways I know. Think about all the advice you have received in your life from, Parents being a child at home Teachers at school Lecturers at courses & classes Speakers at seminars Authors of books read An expert in a field you knew little about Writers of newspapers and magazines Friends and family, The list is endless imagine where you would be and what you would be doing today if you decided not to take the majority of the advice and instruction given to you and apply it to your own situation, the world is full of people who did not listen, listen enough, understand or have someone there to give them some knowledge, wisdom and guidance when they needed it most. Ask yourself am I still learning? Or do I know it all? Is there something I can learn from someone else? Is the payoff worth the risk? i.e. your time and money against the potential return of personal and business growth. If you are not sure is it worth a try? Everything of value costs something to someone otherwise it would not be of value. Can you afford not to invest in something or someone? Sometimes the thing that separates those who make it and those who don't is the decision to invest in someone's expertise for a greater reward. If this article strikes a chord with you, then look for someone who can help you get to the next level, find out what they can do for your specific situation. This article is generic, but when I work with businesses it will be specific that is the x-factor of working alongside someone, the solution is tailor made for your business and hence more effective. Look out for future articles on how to give achieve a 200% financial growth. To find out more about the Coaching service I offer, and an informal chat with no obligations, contact me using any of the details below. FREE 15min taster sessions are also available Roger Millar - Life, Success, Spiritual Coaching Tel no. 020 8357 9294